Online Revenue Pro

For many people, SE Optimization is is shrouded in smoke and mirrors. As a SEO in Dallas it’s my belief that a lot of this is the result of all the B.S. taught by scores of people calling their self SEO experts. For some, this is because they don’t have a clue about SEO while others do it to keep their Clients in the dark about what they really do. SEO isn’t rocket science peeps. It’s a systematic series of procedures that if done properly, will cause a Website to move up in the rankings.

You want to get off to a good start. To begin with, one should make sure that keywords are used in the web address if it’s possible. All things being equal, a web page with your keywords in the domain name will rank higher than one without the keywords in the web address.

Now that you have that done, the keyword or keyword phrase should be included in the Website’s Title. By doing this, you’re helping search engines like Yahoo figure out what your Website is about.

Keywords should also be placed in the Title of each article on your Website, or at the very least, the Title of the page should contain your some keywords. This has the same effect as putting keywords in the Title of your Website in that it helps the search engines figure out what the page is about, what words to rank it for and how relevant it is. As an added benefit, the Website or Blog should be designed so that the Page Title is in the H1 tag. Search engines give a great deal of value to the H1 tag and it’s important that your Page Title’s be inside H1 tags. If your Houston web designer does not know how to do this, fire them and find one that understands SEO.

If you have that done, it is crucial that your keywords show up a few times in the content of the page. For best results, you should insert the keywords into the first paragraph somewhere and at least once in the last paragraph. A few more times between the first and last paragraph won’t hurt, just be sure you work them in the first part of the page and again at the end.

Finally, probably the most important thing of SEO actually takes place off the page. In fact, it takes place off the site altogether. In my opinion, the most important thing in obtaining a higher ranking is backlinks pointing to your Web page. And it’s not enough to just get backlinks, these backward links need to have your keywords as the Anchor text of the links back to your site.

How important are links back to your site? I have ranked quite a few Websites that didn’t have the keywords in the URL, plus I can rank one that doesn’t have keywords in the Website Title, Page Title and in the Content (although it’s much, much harder to do), but without anchored backlinks leading back to your site, {it is impossible} to to get higher rankings in the search engines for any terms that are the least bit in high demand.